Rebecca Yeadon

Custom Squarespace Website for SAJFRT Jewellery | Advanced E‑commerce, Code Styling & SEO Strategy

Hélène Sajfrt, the founder of SAJFRT, needed a refined yet editable website for her poetic jewellery brand. I designed and built a custom Squarespace 7.1 site featuring hover-activated shop elements, an animated homepage, custom code styling, and dynamic landing pages. I also set up her Acuity scheduling, mobile responsiveness, and created bespoke brand assets including videos and layout interactions. This project was completed in collaboration with Jonathan deBeer (iso800) and branding agency Marnix + Ally.

 

INTRO | Brand Design & Photography

Rebecca is a social media manager based in Manchester with a strong eye for colour and a warm, engaging approach to content. She came to me for a full brand refresh — something that felt bright, intentional, and totally her. From fonts to florals to natural light photos, we developed a full brand identity and image library that supports her work and helps her show up confidently online.

 

ABOUT Rebecca

Rebecca is a social media manager based in Manchester with a strong eye for colour and a warm, engaging approach to content. She came to me for a full brand refresh — something that felt bright, intentional, and totally her. From fonts to florals to natural light photos, we developed a full brand identity and image library that supports her work and helps her show up confidently online.

 

WHAT Rebecca NEEDED

Rebecca was in the early stages of building a new look for her social media business. She had a name in mind — Sunshine Socials — and wanted support shaping her brand into something consistent and joyful. That meant designing her full brand identity and building a library of personalised photos for Instagram and her website.

She wanted:

  • A playful but professional brand design

  • Brand photography that felt natural, bright, and relaxed

  • Colours and fonts that reflected her personality

  • Flexible design assets for Canva and Adobe Express

  • Space to evolve, with the option of adding a logo later

 

WHAT I CREATED

We started with a Pinterest board to shape her direction — pinks, yellows, handwritten elements, and hints of summer sun. From there, we developed a custom brand identity that included:

  • A bold, layered colour palette

  • Paired fonts for personality + readability

  • Hand-drawn illustrations to use as accents or backgrounds

  • A flexible style that worked across social media and design tools

To support the new brand visuals, we planned a personal branding photoshoot in Rebecca’s sunlit flat. She chose my Portrait+ package so she could change outfits, use different props, and get a full mix of images in one relaxed shoot.

We shot:

  • Professional headshots

  • Behind-the-scenes working moments

  • Cosy, relaxed portraits

  • Wide shots with space for text overlays

She received:

  • A brand guide with colours, fonts, and visual strategy

  • Fully edited images from her session

  • Flower and foliage illustrations in her brand colours

 

Highlights

  • Branding and visual strategy

  • Natural light brand photography in her home

  • Custom illustrations and editable Canva assets

  • Bold colour palette, refined for flexibility

  • Instagram-ready image library

 

From mood board to full brand identity

 

WHAT Rebecca SAID

Sarah offered an amazing service with my branding and photography package. Nothing was too much trouble - she’s an expert in what she does and had such great ideas for my business! She also allowed me to make revisions to my branding until I was completely happy. The photo shoot was also a great experience. I was slightly apprehensive of having my photos taken, but Sarah put me at ease straight away - she is so friendly and easy to talk too. I highly recommend Foubography if you are looking for web design, branding packages or brand photography!
— Rebecca Yeadon
 
 

Get in touch

Are you building a brand that needs more than just a template? Let’s create something that reflects your work — and grows with you.

Sarah Foubert

I’m a photographer and Squarespace web designer based in Altrincham, South Manchester. I specialise in portrait, landscape and opera photography and also offer a “complete website package” where I can offer headshots, photos of your business and design your new website so you can manage it yourself afterwards.

Over the years I’ve built a portfolio career as a professional photographer, opera singer, wardrobe assistant and singing teacher. I have a MMus from the RNCM, a Bachelor in Theatre Sciences and Musicology from Ghent University and I’m a qualified teacher. When my son was born in 2021 I quickly realised that an opera career wasn’t as compatible with being a mum as much as I would like, so I decided to change my focus completely to photography and web design.

I prefer working with daylight in casual surroundings while having a chat making sure you’re at ease and relaxed. It’s the little moments in between that make the best shots!

Feel free to get in touch if you’d like to work with me!

http://www.foubography.com
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