Professional visual identity and brand strategy session for Hélène Sajfrt’s jewellery brand by Sarah Foubert.

“What I heavily underestimated when starting my jewellery brand was how important visibility and online presence are. Being creative is one thing, but knowing how to bring that story out in a thoughtful way is something else entirely.

Luckily, Sarah crossed my path. In a very accessible and warm way, she explained how branding and strategy work, without jargon or complicated theories. Thanks to her, I felt truly involved in the process from start to finish — as if my brand and her expertise together formed one story.

The results speak for themselves: not only aesthetically, but also in terms of clarity and direction. I now have not only a beautiful visual identity but also a solid foundation to build upon.

In short: working with Sarah was a breath of fresh air — professional, inspiring, and human at the same time.”

Hélène Sajfrt

“Wat ik zwaar onderschat had bij de opstart van mijn juwelenmerk, was hoe belangrijk zichtbaarheid en online aanwezigheid zijn. Creatief zijn is één ding, maar weten hoe je dat verhaal op een doordachte manier naar buiten brengt, is iets helemaal anders.

Gelukkig kwam Sarah op mijn pad. Ze wist op een heel toegankelijke en warme manier uit te leggen hoe branding en strategie werken, zonder vakjargon of ingewikkelde theorieën. Dankzij haar voelde ik me van begin tot eind echt betrokken bij het proces — alsof mijn merk en haar expertise samen één verhaal vormden.

Het resultaat mag er zijn: niet alleen op esthetisch vlak, maar ook qua duidelijkheid en richting. Ik heb nu niet enkel een mooie visuele identiteit, maar ook een stevig fundament om verder op te bouwen.

Kortom: samenwerken met Sarah was een verademing — professioneel, inspirerend en menselijk tegelijk.”

Hélène Sajfrt

 
 

Read Hélène’s Client Story

foubography

I’m a photographer and Squarespace web designer based in Altrincham, South Manchester. I specialise in portrait, landscape and opera photography and also offer a “complete website package” where I can offer headshots, photos of your business and design your new website so you can manage it yourself afterwards.

Over the years I’ve built a portfolio career as a professional photographer, opera singer, wardrobe assistant and singing teacher. I have a MMus from the RNCM, a Bachelor in Theatre Sciences and Musicology from Ghent University and I’m a qualified teacher. When my son was born in 2021 I quickly realised that an opera career wasn’t as compatible with being a mum as much as I would like, so I decided to change my focus completely to photography and web design.

I prefer working with daylight in casual surroundings while having a chat making sure you’re at ease and relaxed. It’s the little moments in between that make the best shots!

Feel free to get in touch if you’d like to work with me!

http://www.foubography.com
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