Instagram Strategy Starter
You don’t need to be an influencer to make Instagram work for your business — you just need a clear, simple strategy.
The Instagram Strategy Starter is designed for creatives, freelancers, and small business owners who are already on Instagram, but not always sure how to use it. Whether you’re posting randomly, avoiding video, or wondering what a hashtag is actually for — this course will help you build clarity and confidence.
You’ll learn how to set up your profile, understand the different types of posts, and start sharing content that reflects who you are and what you do. No pressure to be perfect. Just a practical, manageable system you can grow from — at your own pace.
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Chapter
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1 | Introduction to Instagram for Business
If you’re new to Instagram or haven’t used it with intention before, this lesson will walk you through the basics. You’ll get a feel for how Instagram works, what kind of content lives there (Reels, Stories, Posts, and Carousels), and why it’s a valuable tool for creatives, musicians, and small businesses. You’ll also learn the difference between personal and business accounts, and how to make the most of Instagram’s features without getting overwhelmed.
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2 | Setting Up Your Profile Properly
In this lesson, we’ll go step-by-step through the most important parts of your Instagram profile, including your username, name field, bio, profile photo, and the all-important link in bio. You’ll learn how to write a short but effective bio, choose a recognisable profile photo, and set everything up in a way that helps people understand exactly who you are and how you can help them — all in just a few seconds.
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3 | What to post - And When
Struggling with what to post on Instagram — or when to post it? This lesson takes the guesswork out of content creation. You’ll learn what kinds of posts work best for your brand, how to choose your content themes (a.k.a. content pillars), and how to create a simple posting rhythm that’s actually manageable. Whether you’re brand new to Instagram or just need a plan, this lesson will help you build a content system that works for you.
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4 | How to Use Hashtags & Captions
Not sure what to say in your captions, or what hashtags to use (or even why they matter)? This lesson breaks it all down. You’ll learn how to write simple, natural captions that connect with your audience, and how to use hashtags strategically so your posts are seen by the right people. Whether you’re posting your first Reel or refining your brand voice, this chapter will give you the tools to speak clearly and get noticed.
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5 | Stories, Reels and Going Beyond the Grid
In this chapter, we’ll explore features like Stories, Reels, and Highlights, and how they can help you share your personality, process, or behind-the-scenes moments. You’ll learn the difference between each format, when to use them, and how to make them work for your brand without needing to be online all the time. Whether you’re ready to dip your toe into video or just want to connect more casually with your audience, this lesson will help you go beyond the grid — without the overwhelm.
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6 | Growth Without Burnout
In this chapter, we’ll demystify the algorithm, help you understand your Instagram insights, and show you how to track the metrics that actually matter. You’ll learn how to set realistic growth goals, repurpose the content you already have, and use scheduling tools like Buffer to stay consistent without burning out. It’s all about making Instagram sustainable — so you can focus on what you do best.
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