My Approach to Using AI in a Creative Business

Behind the Strategy
Written By Sarah Foubert
Using AI in a Small Creative Business | foubography

AI is a tool. And like any tool, it should be used thoughtfully. I use AI in my work, but not as a replacement for strategy, experience or decision-making. For me, it works best as an assistant — helping to structure ideas, support brainstorming, and refine things once the thinking is already there.

In this video, I’m sharing how I think about using tools like ChatGPT in my own business — not as a tutorial, but as context. I’m documenting how I’m building my own Instagram, blog and email strategy for foubography so you can see how I work, and decide what kind of support might be useful for you.

If you’re at the stage where you want help applying this thinking to your own website, content or strategy, you can either explore the DIY | Zone for guided, self-led support, or book an intro call if you’d rather talk things through together.

 
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Sarah Foubert

I’m a photographer and Squarespace web designer based in Altrincham, South Manchester. I specialise in portrait, landscape and opera photography and also offer a “complete website package” where I can offer headshots, photos of your business and design your new website so you can manage it yourself afterwards.

Over the years I’ve built a portfolio career as a professional photographer, opera singer, wardrobe assistant and singing teacher. I have a MMus from the RNCM, a Bachelor in Theatre Sciences and Musicology from Ghent University and I’m a qualified teacher. When my son was born in 2021 I quickly realised that an opera career wasn’t as compatible with being a mum as much as I would like, so I decided to change my focus completely to photography and web design.

I prefer working with daylight in casual surroundings while having a chat making sure you’re at ease and relaxed. It’s the little moments in between that make the best shots!

Feel free to get in touch if you’d like to work with me!

http://www.foubography.com
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DIY | Zone: My No-Fluff Library for People Who Want to Do It Themselves