Atelier Armonico
ABOUT ATELIER ARMONICO & THE LIVING SEAMS PRODUCTION
I first met Davide Levi, the artistic director of Atelier Armonico, through my portrait photography work, so I was thrilled when he reached out about their latest production, Living Seams. They had just won major funding from the Heritage Fund and Arts Council England to build a beautiful, moving dance performance based on the oral histories of refugees in Kent. They needed a clean, professional digital hub to showcase their past work and act as a living archive for this new project.
Because Living Seams was built on the deeply personal, lived experiences of refugees who needed to remain completely anonymous, I had next to no raw video or photos from rehearsals to work with. Protecting their privacy wasn't a logistical hurdle, it was the absolute baseline of the project. My job was to design a digital hub that felt immersive, moving, and complete, using only a handful of quiet visual elements, powerful quotes, and original music to drive ticket sales without exposing anyone's identity.
WHAT Atelier Armonico NEEDED
The practical checklist for the new Squarespace build was highly visual but needed to remain incredibly functional:
A gallery-inspired design that naturally locked into their angular, geometric branding across every single section.
A dedicated home for Living Seams, requiring clean subpages, seamless video integration, and a custom-coded interactive timeline to map out the production’s development stages.
An elegant digital exhibition space to showcase a masonry gallery of visual artwork generated by the project participants.
A seamless backend infrastructure that beautifully bundled donation links, blog features, and quick production updates.
A total hand-off framework that was fully responsive and simple enough for their team to update internally, without ever needing to call a webmaster for minor site updates.
Beyond the technical setup, the real creative puzzle lay in the content strategy. Because Living Seams relied on deeply personal stories from community contributors who required absolute anonymity, I had next to no visual assets or rehearsal footage to play with. Davide needed a strategy that could build a moving, high-visibility digital presence and drive ticket sales using nothing but a sparse bank of photos, raw quotes, and a few fragmented clips.
WHAT I CREATED
I designed a minimalist, monochrome Squarespace website that feels less like a traditional business site and more like stepping into a quiet art exhibition letting the project's imagery and participant artwork bring all the colour to the page. Since the company's original logo files were completely lost, I rebuilt the artwork in Photoshop, capturing its raw, angular geometric lines and using custom CSS to pull that exact visual theme across every single section of the site.
The Living Seams Timeline: I custom-coded an interactive, responsive timeline page to display the project’s development stages cleanly. To bypass the asset shortage, I stepped into the role of Digital Content Producer. I took the sparse, raw rehearsal footage Davide had, used InShot to apply high-contrast filters and bright colour choices, and layered it with music by Kurt Weill. This created a recognizable audio-visual identity on Instagram with the final promotional reels hitting nearly 2,000 views and funnelling people straight back to the website’s ticket checkout.
The Digital Exhibition Space: The project generated incredible visual art from its participants, so I built a masonry-style gallery page to display it beautifully. I injected custom CSS so that the delicate details of each artwork only show up as an elegant text overlay when a visitor hovers their mouse over the image, keeping the grid perfectly clean and uncluttered.
A Burnout-Proof Backend: I set up the site’s infrastructure using native blog engines so Davide and his team can easily add new productions, categories, and donation links themselves, without ever needing to call a webmaster for quick tweaks.
Highlights
Custom Squarespace build styled to look and feel like a modern, digital art gallery.
Custom-coded project timeline with built-in, responsive video playback that works in any browser.
Interactive masonry gallery with custom CSS hover overlays to protect the clean layout.
Asset-light content framework that turned minimal footage into a high-visibility social funnel.
Complete backend hand-off structured for easy, internal updates to press, events, and donations.
Full structural SEO audit across all pages, headings, image alt texts, and hidden metadata.
